 Jordan
COUNTRY OVERVIEW AND PROJECT BACKGROUND
The Jordan Health Communication Partnership (JHCP), a USAID funded project, led by Johns Hopkins Bloomberg School of Public Health has been active in the Kingdom since July 2004. The use of Behavior Change Communication (BCC) plays a key role in the tools and techniques that are developed. In turn, accurate and reliable resources are made available and reachable to be used and create enabling environments for positive behavior change. The right information is necessary and may save lives. Knowledge is crucial. Building the public's competency in making the right health decisions is what the Communication Partnership for Family Health (JHCP) is all about. This is a five-year program designed to empower individuals, families, and organizations with knowledge, skills, and resources needed to maintain a healthy lifestyle.
All campaigns are unified under one national brand, "Our Health, Our Responsibility" ("Seh-et-na Mas-oo-lee-yet-na") and target all members of the community. Campaign methodologies are evidence based and the information and messages are disseminated through the use of both conventional and non-conventional methods. JHCP launched the first Arabic Health Web Portal ever, that provides reliable and accurate health information for all members of the family.
Communication campaigns include messages that focus on:
- Family Planning as a part of Life Planning, "My Life is More Beautiful" ("Ha-ya-tee Ah-la")
- Passive Smoking, "Your Smoking, or Their Lives?" ("Tad-khee-nek em Ha-ya-ta-hum")
- Regular Physical Activity, "Move More" ("Ta-har-rak Ak-thar")
Partnerships with Jordanian Ministries and organizations of the public and private sector play a major role in the effectiveness and sustainability of the project’s short-term and long term goals and presence accordingly.
Overall, efforts aim to create a health-conscious Jordan, where citizens plan for their future through making decisions based on accurate health information through the aid of reliable informative resources.
VISION & MISSION
We envision a health competent Jordan in which communication empowers individuals, families, communities and institutions with the knowledge, skills and resources needed to work together to improve and sustain health. The more health competent a society and its members are, the more positive health outcomes will be. Individual, social and structural change come together to produce health-competent societies; thus improving health behavior requires change at all levels of society.
We work together to achieve a health competent Jordan in which communication is used to:
Create
- Universal access to accurate and consistent health information
- Demand for quality services that are integrated, client-centered and oriented toward continuity of care
- A role for everyone to play in achieving good health.
Empower
- Households to understand and work to produce good health at every stage of life
Help
- Build and sustain community partnerships which advocate for and create local environments that support healthy behavior
- Private and public sector organization work together to support healthy lifestyles
- Coordinate health-related programs so that they are mutually reinforcing
- Advocate for policies that remove barriers to and motivate coordinated efforts toward health improvement
- Institutionalization and sustain dynamic mechanisms and systems of health communication
COMPONENTS
Six components work together to reach as many Jordanians as possible through a variety of communication channels. All of these components are linked under the overarching umbrella of Sehetna.com and the “Our Health, Our Responsibility” brand.
ACTIVITIES
REPORTS/PUBLICATIONS
Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org
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