Jordan
Youth & Young Adults
Activity Dates
2002-2007
Activity Summary
 This component has taken special interest in university students and has created Hayatee Ahla teams to spread health knowledge about life planning and family planning to their peers through different atypical activities. These teams act as pivotal points in their communities acting as sources of influence to others during their crucial decision-making time in their lives
Strategy
There has been a generational shift in fertility desires and contraceptive use in Jordan. There is now a gap between what older people want and do, and the desires of young, particularly unmarried, youth. For example, younger people are beginning to support the idea of contraceptive use after the first birth. In addition, younger populations have lower fertility desires than older populations, but still desire family sizes that are above the national replacement level.
Due to the fact that these family size desires are shifting among youth, the Hayatee Ahla campaign is designed to support, maintain, and accelerate the shift that has already begun. In order to target those young people who will be faced with decisions about family size, birth spacing, and contraceptive use in the very near future, the campaign focuses on peri-marital youth, those who are either engaged or are newly married. As adolescents will soon enter the age when they too will need to make these important family planning decisions, adolescents make up this campaign’s secondary audience. And because family ties (and influence) is strong in Jordan, the parents of peri-marital youth will be a tertiary audience in order to increase their support for their children’s efforts to have a smaller family.
Communication Objectives:
- Increase social norm of small family size
- Increase % of women who make a post partum visit
- Increase % of health providers who counsel women on FP at a post partum visit
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Audience
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Objective
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Key Promise
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Messages & support points
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Campaign materials
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Youth
Newly married couples
Providers of antenatal and postnatal services
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Increase social norm of small family size
Promote use of modern contraceptives and Increase visits to FP service delivery areas
Increase % of health providers who counsel women on FP at a post partum visit
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You will have better future by planning ahead for your family
You will have increased peace of mind by using modern FP methods, they are safe reliable and effective
Proper counseling will enhance the health of mothers and babies and prevent unwanted pregnancies and health risks.
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Plan in advance for your life and family
Spacing three years between your children will enhance your family relationships and protect your health
For information how to plan your family ask your doctor or visit a health center
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TV spots
Radio spots
Billboards
Morning TV shows
Magazines and press
Leaflets
Weekly articles
Newspaper contest
Providers toolkit
Community based activities
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Women at reproductive age
Married Couples
Providers of antenatal and postnatal services
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Increase % of health providers who counsel women on FP at a post partum visit
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Women who attend antenatal and postnatal care are more likely to give birth to healthy babies.
For information how to plan your family visit the centers with the blue circle logo
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Benefits of postpartum visits on the health of the baby and mother
For information on benefits and advantages of antenatal and postnatal care visit the centers with the blue circle logo
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TV spots
Radio spots
Billboards
Morning TV shows
Leaflets
Weekly articles
Newspaper contest
Providers toolkit
Community based activities
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Promote use of modern contraceptives
Increase % of people who support the small family size concept
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Family planning provide better health for all family members
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Testimonials on the positive effect of FP and modern contraceptives.
For information how to plan your family ask your doctor or visit a health center
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TV spots
Radio spots
Billboards
Morning TV shows
Weekly articles
Magazine and press ads
Providers toolkit
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Materials
Back to Jordan
Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org
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