Uganda
Young Empowered and Healthy (YEAH)
Activity Dates
2004-2007
Activity Summary
The Young People’s Reproductive and Sexual Health Behavior Change Communication Program began on July 1, 2004, through an USAID Associate Award to the Health Communication Partnership (HCP), with funding from USAID and President Bush’s Emergency Fund for AIDS Relief (PEPFAR). The overall purposes of the Young Empowered and Healthy (Y.E.A.H.) initiative are to:
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Assist the Uganda AIDS Commission (UAC) HIV/AIDS Partnership to establish a sustainable mechanism to support coordinated social and behavior change communication (BCC) for young people 15 – 24 years old in Uganda; and
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Design, implement and evaluate two national multi-channel social and behavior change communication efforts by and for young people. The aim is to prevent HIV/AIDS and unplanned pregnancies while keeping young people in school.
In addition to support provided through HCP, Y.E.A.H. receives direct funding through Save the Children in Uganda (Norwegian government funding), the UPHOLD Project, the CORE Initiative Uganda, UNICEF (non-US government funding) and the AIDS Information Centre (AIC). Most funding support continues to come from US government sources.
The Y.E.A.H. initiative is structured to contribute to three key results:
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KEY RESULT: Increased utilization of services (educational, health, legal, HIV/AIDS) by young people. Anticipated Outcomes of this result include:
- Improved attitudes toward and knowledge about health services among young people.
- Improved attitudes toward and knowledge about other social services among young people.
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KEY RESULT: Environment supportive of Sexual and Reproductive Health (SRH) among young people. Anticipated Outcomes of this result include:
- Improved access to SRH information among young people.
- Increased public support for practices among young people that improve their SRH.
- Strengthened community capacity to address vulnerabilities of young people.
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KEY RESULT: Capacity of local institutions to design, coordinate and manage social and BCC strengthened. Anticipated Outcomes of this result include:
- Strengthened collaboration among partners involved in SRH communication for and by young people.
- Increased capacity of young people to design and implement BCC programs.
- Increased involvement of young people in designing and implementing programs.
Materials
RockPoint Radio serial drama
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RockPoint 256 radio serial drama Episodes 1-100 on CD
- RockPoint 256 radio serial drama Listening guide
- RockPoint 256 Comic books Volumes 1-4
- RockPoint Boys Volume1 Girl trouble
- RockPoint Boys Volume2 Change of heart
- RockPoint Boys Volume3 Fishy Business
- RockPoint Girls Volume1 Temptations
- RockPoint Girls Volume2 Smart girls, foolish choices
- RockPoint Girls Volume3 Rock point finds out
- RockPoint 256 and YEAH Pens
- RockPoint 256 Cups
- RockPoint 256 Key rings
- RockPoint 256 T- shirts and car stickers
- RockPoint 256 Bandanas
- Life Choices DVD and handbook. HIV/AIDS and real life problems
“Something for something love” Campaign
- Youth Guide for mobilizing communities to act.
- Something for something love -T-Shirts
- Something for something love - Fact sheets
- Board game Journey through RockPoint
- Billboards and street poles
Posters Phase I Awareness
- Pregnant Joyce and the phone
- Smart Joyce and her ex boyfriend
- Uncle Bob and angry wife
- Uncle Bob with police
Posters Phase II Action
- My Body is not for sale
- True friends discourage friends
- Real men discourage friends
“Be a man” Campaign
- Men and HIV/AIDS training manual (DRAFT)
- Forum theatre drama scripts on Faithfulness, Couple counselling and testing and Domestic Violence
- Men and HIV/AIDS Trigger Videos on:
- Faithfulness
- Couple counselling and testing
- Domestic Violence
- Respect and Care
- Video Discussion guide (DRAFT)
- Be a man song and Music video
Fact sheets (Still Draft)
- Be a man campaign
- Faithfulness and respect
- Couple HIV Counseling and testing
- Violence against women
- T-Shirts, Faithful, respectful, caring and non violent
Posters
- Bobi and Barbie - Faithful to partners
- Ken and Sammy - Love and respect
- Ragga Dee - Faithfulness
Back to Uganda
Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org
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