Indonesia
Koalisi Untuk Indonesia Sehat; Coalition for Healthy Indonesia 2010 (KuIS)
Activity Dates
2003-2005
Activity Summary
KuIS was established by Indonesians to respond to the need to protect and promote investments in public health at a time when Indonesia was rapidly decentralizing. Beginning in 2000 with funding from USAID, the coalition was comprised of 29 founding members from NGOs, private sector, professional associations, business organizations, and the media. The program's strategy was based on the Government of Indonesia's 2010 framework which aimed to create a strong sustained, multi-sectoral, and highly participatory movement for advocacy, demand generation, and capacity building related to preventive health in the newly decentralized Indonesian context. KuIS's mandate was to make health a priority at the national, provincial, district and household levels by cutting across community/district, provincial, and central-level government functions and coordinating involvement of non-governmental stakeholders, especially those in the private sector. The overall strategic objective is to build multi-sectoral partnerships that support preventive health initiatives, increase awareness of healthy behaviors, and promote public policies that convey health as a priority.
Implementation
KuIS and its members have successfully advocated for preventive health at the national, provincial, and local levels. They were tapped by Commission 7, the health and social development commission at the National Parliament, to review and help refine local national level Health Policy into Law No.23/1992 and the Population Law No.10/1992. KuIS helped to set up town meetings for members of parliament and various constituencies and provided local technical expertise. It organized research of the costs to local governments of poor health and used this and other materials to advocate to provincial governors, heads of district planning bodies, NGOs, academics, health practitioners, and the media. KuIS facilitated the formation of the youth advocacy group, the Indonesian Youth Partnership (IYP).
KuIS also worked extensively on Behavior Change Communication. By organizing numerous local behavior change communication efforts, the government priorities were always visible. Quarterly health communication programs branded KuIS as an organization and brought local coalitions together to raise awareness about priority health issues. KuIS promoted the new health paradigm on preventive care in maternal health, smoking, nutrition, malaria, and children's health, all of which supported the government's health priorities. The organization promoted the concept that individuals, families and communities should take responsibility for their own health. Private sector partners, like Unilever, were encouraged to participate and provided resources that were leveraged to complement USAID's financial resources. The quarterly campaigns in the start up phase were:
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Saving Women's Lives (September – October 2000)
This campaign focused on maternal mortality and morbidity; violence against women; reproductive health; early detection of breast and cervical cancers. Media campaigns were conducted with national TV and radio and media dialogue with journalists throughout the program.
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National Health Day & Healthy Lifestyle (November 2000 – January 2001)
This campaign focused on nutrition, exercise, and knowing one's vital statistics (blood pressure, weight, and height).
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World No Tobacco Day (May – August 2001)
This campaign educated teens on the dangers of smoking and promoted smoking cessation strategies.
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Anti-Malaria (June – August 2001)
This campaign provided vital information about the dangers of malaria, its symptoms, prevention and actions to take in case of illness.
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Child Nutrition (July-September 2001)
This campaign focused on child nutrition, breastfeeding, and Vitamin A supplementation.
In selected districts, local coalitions organized the "Posyandu as a Social Center" program to complement KuIS's community-based "Healthy Family Program" aimed to recognize households and families as producers of their own health.
In 2004, KuIS launched the hand washing with soap campaign in the provinces of Banten and North Sumatra, based on extensive formative research. This campaign became a major initiative that drew considerable interest from partners, donors and other stakeholders.
Program Highlights
- Stimulated the formation of 47 volunteer-based provincial and district coalitions
- Recruited over 100 institutional members with strong corporate involvement
- Generated approximately $800,000 in complimentary funding
- Trained and oriented over 3,200 people throughout Indonesia
- Reached an audience of several million with public health messages through mass media, including SARS, anti-smoking, malaria, women's health and safe motherhood campaigns
- Engaged by national parliament to provide technical assistance in the drafting of national health laws
- Implemented community-based health programs: "households as producers of health"
- Pioneered the handwashing with soap campaign in two provinces that are USAID's focus areas in Indonesia
Although USAID funding to KuIS ended in June 2005, the organization carries on with other sources of support, including the Exxon Mobil group and the Global Fund, with funding for TB advocacy. HCP provided technical assistance to KuIS in organizational development, advocacy and communication. KuIS has now built an umbrella health advocacy organization of public, corporate, NGO and faith-based organization members. The organization has valuable experience in advocating for sound health programs. HCP's legacy is leaving behind an organization which will continue to exist as long as Indonesians see the continuing need to advocate for increased public health investments not only at the national but especially at decentralized levels. Organizational updates are available at www.koalisi.org.
Reports/Publications
Koalisi Untuk Indonesia Sehat (KuIS) Final 5-Year Report on Lessons Learned
Audience
Indonesian Population
Partners
- Department of Health
- BKKBN
- Ministry for Women's Empowerment
- Global funds for AIDS, TB & Malaria
- 59 nationwide organizations
- 47 coalitions at the Provincial, District, and municipality levels,
- Bill and Melinda Gates Foundation,
- ExxonMobil
- Unilever
- Shell
- WHO
- Care
- UNICEF
- AWUA
- PT Indofood Sukses Makmur Tbk
- PT. Intermatriks
- Masima Radionet
- Matari Advertising
- Avon Indonesia
Back to Indonesia
Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org
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