Honduras
Building new social norms to fight HIV/AIDS among urban youth
Activity Dates
2005-2007
Activity Summary
In 2006, HCP was asked to do a second intervention for urban youth to prevent HIV/AIDS. This new program had an innovative focus by addressing gender norms, masculinity and interpersonal communications which research has shown to influence risk behaviors among youth. Research done focusing on adolescent and young men's health behaviors demonstrate that they are directly related to the health of adolescent girls. Adolescent boys face high risk of STIs and HIV/AIDS due to early sexual activity, and research suggests that young men form attitudes towards women and sex, as well as use of violence and pressure for sex, that continue into adulthood.
A mass media mini-series focuses on postponing sexual debut and partner reduction in the new urban youth enter-education media intervention. The HCP urban youth three-part TV mini-series called Different 2 all, which focuses on postponing sexual debut and partner reduction for HIV/AIDS prevention, will be aired in July 2007 with the endorsement and support of the Office of the First Lady, Mrs. Xiomara de Zelaya and the youth Ministry, as well as the Secretariat of Health. Three radio and TV spots, based on the mini-series characters and situations promoting delay of sexual activity and fidelity as options to prevent HIV/AIDS will also air. Launching of the mini-series for youth will take place in cinemas in July 2007.
Materials and Tools
- 3 episodes, 25 minute each, youth mini-series Diferent a to2
- 3 TV spots, 30 seconds
- 3 radio spots, 30 seconds
Research
- Formative Research
- Pre Testing Results
Audience
Primary Audience: Adolescents 12 to 19 years old from Central District, San Pedro Sula, La Ceiba, El Progreso, Comayagua y Choluteca
Secondary Audience: Parents of adolescents between 12 and 19 years old from the Central District, San Pedro Sula, La Ceiba, El Progreso, Comayagua y Choluteca
Partners
Office of the First Lady of Honduras, Youth Ministry of Honduras, HIV/AIDS Department, Secretariat of Health, Honduras.
Back to Honduras
Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org
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