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Ghana

Stop AIDS, Love Life

Activity Dates

2002-2004

Activity Summary

Stop AIDS, Love Life was a national intervention originally launched in February 2000. HCP continued to roll it out in phases to successfully address various audiences, improve and increase community-based communication approaches, and increase the quantities of and access to HIV and AIDS communication materials. The first phase emphasized the use of HIV-protective behaviors. Subsequent phases placed a greater emphasis on compassion for those living with HIV and AIDS, including the involvement of tribal chiefs in the second phase and religious leaders in the third phase of the campaign. The Stop AIDS, Love Life campaign developed a wide array of materials, including serial dramas, radio and TV spots, song and music video, print materials, and billboards. The campaign uses the ABC (Abstinence, Faithfulness, and Condom Use) approach, the need to increase personal perception of HIV risk, and testimonies from Ghanaians living with HIV or AIDS among other strategies.

Publications

• Communication Impact!: Stop AIDS Love Life in Ghana “Shatters the Silence” [2003]

Materials

	Title: Stop AIDS. Love life. Campaign to prevent AIDS in Ghana promotional tape. Ghana All Stars Tracks: 1, 2, 3, 4 Type of Material: Compassion Campaign Spots		Title: Reach out : Show compassion to people living with HIV/AIDS today : You can't get HIV/AIDS by eating, working or living with people with HIV/AIDS Type of Material: Poster
	Title: HIV/AIDS information : Flip chart :Stop AIDS : Love life Type of Material: Flipchart		Title: The HIV/AIDS questions and answers book Type of Material: Pamphlet
	Title: Show compassion to people living with HIV/AIDS today : Compassion kit Type of Material: Kit		Title: Journey of Hope : Ghana user's guide : A practical life skills tool for making positive life choices in the time of the HIV/AIDS pandemic Type of Material: Manual
	Title: Shifting from a health-based approach to a social normative approach to HIV prevention in Africa : The case of the Stop Aids Love Life Campaign in Ghana Type of Material: Poster		Title: Reach out : Show compassion to people living with HIV/AIDS today [sticker] Type of Material: Sticker
	Title: Stop AIDS love life Type of Material: Hat		Title: Stop AIDS love life Type of Material: Car Window Display
	Title: Stop AIDS love life. Abstain or be faithful or condom use. The choice is in your hands Type of Material: Sticker		Title: Stop AIDS love life [fabric] Type of Material: Fabric

Back to Ghana

Note about materials: Some of the materials and resources listed on each page are available in their full form, others are represented by image or citation only. For more information and resources, go to www.jhuccp.org