The Health Communication Partnership (HCP) Identity Guidelines
The Health Communication Partnership (HCP) would like to provide you with information about HCP's identity as well as guidelines for the proper usage of HCP's name and logo in designing and producing materials for the Health Communication Partnership in the field.
To download any of the documents or images below, right click on the link and select "Save as..."
HCP Name
Upon first reference, the title Health Communication Partnership should be spelled out and followed by HCP in parentheses. Thereafter, the HCP abbreviation can be used alone.
In meetings, please introduce the project using "Health Communication Partnership." Afterwards, you may refer to it using the HCP abbreviation. You may mention your organization as an HCP partner if you are working on an HCP project - don't just say you are with CCP, AED, the Alliance, etc. It will take time for HCP to be known in the field and it is everyone's job to make sure HCP's name gets out there as a leader in global health communication.
HCP Boilerplate
Here is a quick description of HCP for use in written documents:
The Health Communication Partnership (HCP) links six leading institutions together to accomplish its goal of strengthening public health in the developing world through strategic communication programs. Through its strategic approach to communication, HCP and its partners work to create an environment that supports individuals, families, and communities to act positively for their own health and to advocate for and have access to quality services. HCP is led by Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with the Academy for Educational Development, Save the Children, the International HIV/AIDS Alliance, and Tulane University School of Public Health and Tropical Medicine.
HCP Partners
The following is the accepted way to refer to the HCP partners:
Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with the Academy for Educational Development, Save the Children, the International HIV/AIDS Alliance, and Tulane University School of Public Health and Tropical Medicine.
HCP Reports
Any report produced with HCP funds should include the following:
- HCP's logo on the cover
- Partners and their logos presented on the back of the publication in the order listed above. Partner logos in Tiff format below:
-
USAID's logo inside the front cover
HCP Powerpoints
Our graphic design team has prepared powerpoint templates.
HCP Logo
The HCP logo was designed to be used in a variety of formats. In documents such as fact sheets, please follow the format of the HCP fact sheet.
There are three acceptable color variations of the logo that are listed in the figure below. The version of the logo that appears on HCP's corporate stationary and business cards uses the two-color version of the logo that appears at the far left of the figure. This combination consists of PMS 286-blue and PMS 405-gray on a white or light background.
When using the one or two-color version, the background should be white or a very light solid color. Never place the one-or two-color variations on a medium- or dark-colored background because it will diminish the legibility of the logo. The one color version of the logo is not restricted to any specific color but the color must provide a noticeable contrast to whatever background color is being used.
When using the reverse version of the logo, the background can be a dark solid color. Placing the reverse version of the logo on a dark solid color or a patterned or photographic background is acceptable as long it is sufficiently dark. The logo's legibility will be reduced if placed on a mid-to-lighter-toned background.
The logo should be used at a minimum size of 1.5" whenever possible to retain its legibility.
Various approved logo files (Tiff format) are available for download (Black & White, Blue & White, Two Color). If you need a different format or something larger, please email the .
HCP Business Cards
Business cards with your HCP title are available from the Baltimore office (contact Roger McCallister) or you can download it. (TIFF or EPS format)
HCP Letterhead
HCP letterhead is available from the Baltimore office or you can download it. (TIFF or EPS format)
HCP Tagline
HCP's tagline is Strengthening public health through strategic communication.
|
